The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.
Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.
Here is an example using fictional company “Acme Plumbing Supplies”:
Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.
Jen a NYC based custom web site and blog designer. I offer affordable, fast, and creative customizations of wordpress blogs and websites. I am also a genius at banner design and photo re-touch. Contact me at firstname.lastname@example.org with your requests.
Do You Need A Website?
We are a digital design and marketing company with a focus on helping our customers achieve great results across several key areas.
Trust our 15 year proven track record to maximize your visibility online. We offer flexible web design services for individuals and businesses. Your website will load extremely fast and look great on all devices. Set your business up for success.